Our brand
Everything we share, and every interaction we have, helps people understand who NICE is and what we are about.
These brand guidelines provide NICE staff and our external suppliers with the tools to communicate our brand consistently and effectively. They apply to both internal and external communications.
Our brand guidelines help to communicate who NICE is, our core purpose and values.
Core purpose
To help practitioners and commissioners get the best care to people, fast, while ensuring value for the taxpayer.
Our values
Our values set out how we approach our work. We:
The NICE brand strategy, which has informed development of these brand guidelines, is available to view on the brand and marketing team page of NICE Space.